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The “So-What” Factor
There’s a famous quote by Harvard Business School marketing professor Theodore Levitt that People don't want to buy a quarter-inch drill. They want a quarter-inch...
03-29-2011 by SlickSlim Tags angel investing, facebook, funding, marketing

Connecting Your E-mail and Social Marketing
Your business has accumulated an e-mail list, but you have no idea how to connect those e-mail subscribers to your Facebook page, your Twitter followers and other social...
03-06-2011 by AimeeMiller and 1 other Tags email, facebook, flowtown, marketing, twitter

The Power of Thank You
I wanted to use my last column of the year to discuss the value of Thank You. Many start-ups and small businesses survive and thrive via referrals and word of mouth....
03-06-2011 by KeithEdison Tags marketing, referral, thank you

FT.com / Telecoms - Telefónica hit by domestic downturn
Weaker-than-expected full-year profits of €10.2bn
02-27-2011 by HeatherHollister Tags company_news, marketing, sales, year_end_results

FT.com / Companies / Retail - Kingfisher grows overseas amid static UK
Profits could be at top-end of expectations
02-24-2011 by MaxAdams Tags b&q_plc, kingfisher_plc, marketing, sales

FT.com / Technology - Revamped Lenovo takes battle back to Acer
Chinese group has strengthened its position
02-20-2011 by DirkMoran Tags acer_inc, company_news, formations, joint_ventures, marketing, market_share, nec_corp, strategy

FT.com / Companies / Food & Beverage - Rebound for Applebee’s as diners return
Parent group reports higher sales
11-15-2010 by JebSanders Tags company_news, dineequity_inc, marketing

FT.com / Companies / Retail - Debenhams profits jump as debt levels fall
Retailer to restore dividend next year
10-22-2010 by SlickSlim Tags company_news, marketing, results, sales

FT.com / Companies / Retail - Gap eyes international market to lift sales
Global e-commerce business to drive growth
10-17-2010 by FrankMcPike Tags company_news, gap_inc, marketing, meetings, sales

FT.com / Telecoms - Verizon and AT&T stores to sell iPad tablets
Move expected to fuel demand for Apple device
10-17-2010 by AshleyCrews Tags cellco_partnership, company_news, marketing, new_products_&_services

FT.com / Technology - Toshiba unveils glasses-free 3D televisions
Two small sets to go on sale in December
10-05-2010 by BobPhillips Tags company_news, marketing

FT.com / Lex - Ikea: cash generating machine revealed
Lex | Incisive expert opinion & analysis from the Financial Times - FT.com
10-02-2010 by AshleyCrews Tags company_news, marketing, results, sales

FT.com / Companies / Travel & Leisure - M&B reports pick-up in sales
Core pub estate sees improving performance
09-26-2010 by BigDaddy Tags company_news, marketing, mitchells_&_butlers_plc, results

FT.com / Companies / Retail - Strong furniture demand bolsters Laura Ashley
Homewares retailer reports jump in profit
09-12-2010 by ZackMaitland Tags company_news, dividends, laura_ashley_holdings_plc, marketing, results, sales

Low Cost Advertising in a Recession
There is no better advertisement campaign that is low cost and also successful at the same time. Great business ideas when utilized effectively can save lots of
08-10-2010 by VinceGentry Tags fliers, marketing, promotion, recession

FT.com / Companies / Personal Goods - Adidas rebounds after World Cup lifts sales
Record first-half profits of €295m
08-07-2010 by KeithEdison Tags adidas_ag, competition, economic_news, marketing, recession_&_recovery, results, sales, sports

FT.com / Lex - Global carmakers
Not all tyre-squeal noise is braking as some groups expect record sales
07-31-2010 by JackGraham Tags company_news, credit_suisse_group_ag, government_news, honda_motor_co_ltd, hyundai_motor_co, interim_results, marketing, professional_services_of_america, results, sales

FT.com / Technology - Rising PC sales help Microsoft revenues
Wall Street worries over lost ground
07-24-2010 by JimSugarbaker Tags company_news, marketing, microsoft_corp, new_products_&_services, recession_&_recovery, sales