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    <title>IP363 News: marketing</title> 
    <link>http://www.ip363.com/</link> 
    <description>Recent bookmarks posted to IP363 News</description>
    <ttl>60</ttl>

    <item>
        <title>The “So-What” Factor</title>
        <link>http://www.inc.com/howard-greenstein/the-“so-what”-factor.html</link>
        <description>There’s a famous quote by Harvard Business School marketing professor Theodore Levitt that People don't want to buy a quarter-inch drill. They want a quarter-inch...</description>
        <dc:creator>SlickSlim</dc:creator>
        <pubDate>Tue, 29 Mar 2011 17:41:51 +0000</pubDate>

            <category>angel investing</category>
            <category>facebook</category>
            <category>funding</category>
            <category>marketing</category>
    
    </item>
    <item>
        <title>Connecting Your E-mail and Social Marketing</title>
        <link>http://www.inc.com/howard-greenstein/connecting-your-email-and-social-marketing.html</link>
        <description>Your business has accumulated an e-mail list, but you have no idea how to connect those e-mail subscribers to your Facebook page, your Twitter followers and other social...</description>
        <dc:creator>AimeeMiller</dc:creator>
        <pubDate>Sun, 06 Mar 2011 10:39:19 +0000</pubDate>

            <category>email</category>
            <category>facebook</category>
            <category>flowtown</category>
            <category>marketing</category>
            <category>twitter</category>
    
    </item>
    <item>
        <title>The Power of Thank You</title>
        <link>http://www.inc.com/howard-greenstein/the-power-of-thank-you.html</link>
        <description>I wanted to use my last column of the year to discuss the value of Thank You. Many start-ups and small businesses survive and thrive via referrals and word of mouth....</description>
        <dc:creator>KeithEdison</dc:creator>
        <pubDate>Sun, 06 Mar 2011 10:18:05 +0000</pubDate>

            <category>marketing</category>
            <category>referral</category>
            <category>thank you</category>
    
    </item>
    <item>
        <title>FT.com / Telecoms - Telefónica hit by domestic downturn</title>
        <link>http://www.ft.com/cms/s/effd175a-40ba-11e0-9a37-00144feabdc0,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Feffd175a-40ba-11e0-9a37-00144feabdc0.html%3Fftcamp%3Drss&amp;_i_referer=&amp;ftcamp=rss</link>
        <description>Weaker-than-expected full-year profits of €10.2bn</description>
        <dc:creator>HeatherHollister</dc:creator>
        <pubDate>Sun, 27 Feb 2011 18:57:17 +0000</pubDate>

            <category>company_news</category>
            <category>marketing</category>
            <category>sales</category>
            <category>year_end_results</category>
    
    </item>
    <item>
        <title>FT.com / Companies / Retail - Kingfisher grows overseas amid static UK</title>
        <link>http://www.ft.com/cms/s/890bf44a-3ace-11e0-9c1a-00144feabdc0,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F890bf44a-3ace-11e0-9c1a-00144feabdc0.html%3Fftcamp%3Drss&amp;_i_referer=&amp;ftcamp=rss</link>
        <description>Profits could be at top-end of expectations</description>
        <dc:creator>MaxAdams</dc:creator>
        <pubDate>Thu, 24 Feb 2011 18:05:23 +0000</pubDate>

            <category>b&amp;q_plc</category>
            <category>kingfisher_plc</category>
            <category>marketing</category>
            <category>sales</category>
    
    </item>
    <item>
        <title>FT.com / Technology - Revamped Lenovo takes battle back to Acer</title>
        <link>http://www.ft.com/cms/s/2/6f4e7590-3abb-11e0-9c1a-00144feabdc0.html?ftcamp=rss</link>
        <description>Chinese group has strengthened its position</description>
        <dc:creator>DirkMoran</dc:creator>
        <pubDate>Sun, 20 Feb 2011 17:11:04 +0000</pubDate>

            <category>acer_inc</category>
            <category>company_news</category>
            <category>formations</category>
            <category>joint_ventures</category>
            <category>marketing</category>
            <category>market_share</category>
            <category>nec_corp</category>
            <category>strategy</category>
    
    </item>
    <item>
        <title>FT.com / Companies / Food &amp; Beverage - Rebound for Applebee’s as diners return</title>
        <link>http://www.ft.com/cms/s/a24d90c0-f033-11df-88db-00144feab49a,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fa24d90c0-f033-11df-88db-00144feab49a.html%3Fftcamp%3Drss&amp;_i_referer=&amp;ftcamp=rss</link>
        <description>Parent group reports higher sales</description>
        <dc:creator>JebSanders</dc:creator>
        <pubDate>Mon, 15 Nov 2010 16:32:25 +0000</pubDate>

            <category>company_news</category>
            <category>dineequity_inc</category>
            <category>marketing</category>
    
    </item>
    <item>
        <title>FT.com / Companies / Retail - Debenhams profits jump as debt levels fall</title>
        <link>http://www.ft.com/cms/s/a1d7b3c2-dcde-11df-884a-00144feabdc0,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fa1d7b3c2-dcde-11df-884a-00144feabdc0.html%3Fftcamp%3Drss&amp;_i_referer=&amp;ftcamp=rss</link>
        <description>Retailer to restore dividend next year</description>
        <dc:creator>SlickSlim</dc:creator>
        <pubDate>Fri, 22 Oct 2010 08:03:02 +0000</pubDate>

            <category>company_news</category>
            <category>marketing</category>
            <category>results</category>
            <category>sales</category>
    
    </item>
    <item>
        <title>FT.com / Companies / Retail - Gap eyes international market to lift sales</title>
        <link>http://www.ft.com/cms/s/d42d6cfa-d797-11df-8582-00144feabdc0,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fd42d6cfa-d797-11df-8582-00144feabdc0.html%3Fftcamp%3Drss&amp;_i_referer=&amp;ftcamp=rss</link>
        <description>Global e-commerce business to drive growth</description>
        <dc:creator>FrankMcPike</dc:creator>
        <pubDate>Sun, 17 Oct 2010 19:37:22 +0000</pubDate>

            <category>company_news</category>
            <category>gap_inc</category>
            <category>marketing</category>
            <category>meetings</category>
            <category>sales</category>
    
    </item>
    <item>
        <title>FT.com / Telecoms - Verizon and AT&amp;T stores to sell iPad tablets</title>
        <link>http://www.ft.com/cms/s/124f80e8-d7d6-11df-b044-00144feabdc0,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F124f80e8-d7d6-11df-b044-00144feabdc0.html%3Fftcamp%3Drss&amp;_i_referer=&amp;ftcamp=rss</link>
        <description>Move expected to fuel demand for Apple device</description>
        <dc:creator>AshleyCrews</dc:creator>
        <pubDate>Sun, 17 Oct 2010 08:45:31 +0000</pubDate>

            <category>cellco_partnership</category>
            <category>company_news</category>
            <category>marketing</category>
            <category>new_products_&amp;_services</category>
    
    </item>
    <item>
        <title>FT.com / Technology - Toshiba unveils glasses-free 3D televisions</title>
        <link>http://www.ft.com/cms/s/2/c9c37410-cfce-11df-bb9e-00144feab49a.html?ftcamp=rss</link>
        <description>Two small sets to go on sale in December</description>
        <dc:creator>BobPhillips</dc:creator>
        <pubDate>Tue, 05 Oct 2010 19:47:02 +0000</pubDate>

            <category>company_news</category>
            <category>marketing</category>
    
    </item>
    <item>
        <title>FT.com / Lex - Ikea: cash generating machine revealed</title>
        <link>http://www.ft.com/cms/s/58991040-cd64-11df-ab20-00144feab49a,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F3%2F58991040-cd64-11df-ab20-00144feab49a.html%3Fftcamp%3Drss&amp;_i_referer=&amp;ftcamp=rss</link>
        <description>Lex | Incisive expert opinion &amp; analysis from the Financial Times - FT.com</description>
        <dc:creator>AshleyCrews</dc:creator>
        <pubDate>Sat, 02 Oct 2010 16:52:38 +0000</pubDate>

            <category>company_news</category>
            <category>marketing</category>
            <category>results</category>
            <category>sales</category>
    
    </item>
    <item>
        <title>FT.com / Companies / Travel &amp; Leisure - M&amp;B reports pick-up in sales</title>
        <link>http://www.ft.com/cms/s/b74adc8e-c6db-11df-a806-00144feab49a,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fb74adc8e-c6db-11df-a806-00144feab49a.html%3Fftcamp%3Drss&amp;_i_referer=&amp;ftcamp=rss</link>
        <description>Core pub estate sees improving performance</description>
        <dc:creator>BigDaddy</dc:creator>
        <pubDate>Sun, 26 Sep 2010 17:29:51 +0000</pubDate>

            <category>company_news</category>
            <category>marketing</category>
            <category>mitchells_&amp;_butlers_plc</category>
            <category>results</category>
    
    </item>
    <item>
        <title>FT.com / Companies / Retail - Strong furniture demand bolsters Laura Ashley</title>
        <link>http://www.ft.com/cms/s/e673b086-bcee-11df-954b-00144feab49a,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fe673b086-bcee-11df-954b-00144feab49a.html%3Fftcamp%3Drss&amp;_i_referer=&amp;ftcamp=rss</link>
        <description>Homewares retailer reports jump in profit</description>
        <dc:creator>ZackMaitland</dc:creator>
        <pubDate>Sun, 12 Sep 2010 19:09:11 +0000</pubDate>

            <category>company_news</category>
            <category>dividends</category>
            <category>laura_ashley_holdings_plc</category>
            <category>marketing</category>
            <category>results</category>
            <category>sales</category>
    
    </item>
    <item>
        <title>Low Cost Advertising in a Recession</title>
        <link>http://practicalsmallbusiness.info/marketing/low-cost-advertising-in-a-recession/</link>
        <description>There is no better advertisement campaign that is low cost and also successful at the same time. Great business ideas when utilized effectively can save lots of</description>
        <dc:creator>VinceGentry</dc:creator>
        <pubDate>Tue, 10 Aug 2010 16:35:29 +0000</pubDate>

            <category>fliers</category>
            <category>marketing</category>
            <category>promotion</category>
            <category>recession</category>
    
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